Project Description

Captain Morgan Festival

Client:

Ahoy, me Mateys! Captain Morgan is a rum produced by Diageo named after the 17th century pirate Henry Morgan. The Captain Morgan Original is famous for the spiciness of it.

Case:

Diageo had a stand at a festival called ‘Smeerboel’ which they decorated to look like a deserted island where visitors could taste Captain Morgan as it was meant to be. Aye, aye!

Approach:

Aarrgghh! Dead men tell no tales! I made Diageo a treasure map. All of the signing was printed on real wood and as you see on the pictures, it looks awesome in it’s setting.