Project Description

Beauty Salon Rowena


Beauty salon Rowena is a salon based in Oisterwijk. They are specialised in all kinds of beautytreatments. From makeup and waxing, to massages and smal cosmetic surgery treatments.


The owner (yes, she is called Rowena) asked me to create a corporate identity. The branding had to be abstract, timeless and to personalise the logo she asked me to use an eye-catching R.


In order to make an abstract and timeless logo in combination with the ‘R’, I looked at shells. The inside of a shell has these round lines that stand for nature, peace and relaxing.