Project Description

Jacob-Roelandslyceum

Client:

Jacob-Roelandslyceum, a high school, that positions itself as a safe place where children are at the helm of their own school career. They decide which classes to follow, the teachers are there to guide them in this process.

Case:

The high schools in Boxtel compete to make the best campaign in order to attract the most new students. The JRL asked us to come up with a idea that would speak to new students instead of the parents.

Approach:

We developed the pay-off: “JRL turns around you” and took that very, very literally. We created a campaign where students talk about what is so great about JRL and we designed a strong image around the idea.