Project Description

Malt Whiskeys

Client:

These designs were made for Diageo. They are the global leader in branding and marketing beers and liquors. From Baileys to Guinness, from Johnny Walker to Tanqueray,  Diageo  have it all and sell their brands in over 180 countries.

Case:

Diageo needed in-store-promotion for their Single Malt brands for the Dutch and Belgian market. We had to make sure the customer would step out of their comfort zone and start trying new whiskeys. Single Malts.

Approach:

We came up with a turntable that let the customer connect specific colors to specifics tastes so they could interactively match brands with experiences. And of course we did some tasting ourselves.