These designs were made for Diageo. They are the global leader in branding and marketing beers and liquors. From Baileys to Guinness, from Johnny Walker to Tanqueray, Diageo have it all and sell their brands in over 180 countries.
Diageo wanted to give the shopping audience a clear instruction on how to mix their mixable brands in the best possible ways. It had to be simple, fun and stunning so the audience would buy the drinks to try at home.
Using a lot of color, pictures, and icons, we created a nice design. By not only using pictures of the drinks but also of the people who were enjoying them, we made sure the target group had someone to identify with.