Project Description

Retail box for Becel


Becel is one of Unilever’s many brands. They’re most famous for their margarine. Becel focuses on being the healthy, natural choice for cooking or to put on bread. It is smooooooooth.


To introduce a new range of products Becel asked us to design a ‘briefcase’ for the representative to go around supermarkets in the Netherlands. And we didn’t want him to make a fool of himself.


We already had the image of plants making the butter. The challenge was to make sure it would still fit when they shut the ‘briefcase’. Last but not least, the products needed to stay in place.